Why MindBridge?

Over the past few months, our company has transitioned from its original business name and brand (Schneider McLaughlin) to MindBridge Strategies, a name and brand that we are excited to market and build in the days and years to come.

In re-branding, we had to take a look at who we are as a company and what we want our brand promise to be. MindBridge captures our principles and philosophies about business and our vision for contributing to the non-profit sector. It represents:

• A belief that idea development, business development, strategy, and change all benefit from engaging many and diverse thoughts and perspectives. And a broader world view that we all have a lot to learn from each other.

• That there are endless opportunities to build, strengthen, and develop more effective linkages that benefit the voluntary sector: between profit and non-profit organizations; between government and non-profit organizations; between funders and agencies; between boards and staff. MindBridge is in constant pursuit of ways to creatively develop the relationships between and among the voluntary sector’s stakeholders to the ultimate benefit of the people that the sector serves.

• That there is a wealth of research and academic theory that lends itself to the development of the voluntary sector (as of late, we’ve had a particular interest in systems thinking and have been greatly influenced by the book “Getting to Maybe”). One of our goals is to understand how theory can be applied to the sector in practical ways that help to address ongoing challenges and contribute to great achievements for our client organizations.

The non-profit sector is complex in its engagement of many and diverse stakeholders and the MindBridge brand is a commitment to always looking for ways to bring the thoughts, ideas (and passion!) of those involved together in ways that will lead to innovation, resilience, and sustainability in the great organizations we serve.